The Global Foundation for Peace through Soccer
Pillars of The Foundation of Peace through Soccer
a. Advocacy: The Foundation actively lobbies the global community, governmental entities, NGOs43 and soccer bodies in key areas around the world so as to advocate against racism, bullying, and economic disparity so as to promote greater cooperation between and among cultures.
b. Youth Soccer Tournaments: The Foundation will host its first annual youth soccer tournament in Abu Dhabi and Dubai in December 2014. This tournament will be organized under the banner of “peace through soccer” and it will galvanize global support to transcend the boundaries of culture, politics, economics and religion. It will be a true celebration of global peace in a competitive soccer atmosphere. The Foundation will plan to host this tournament each year in the UAE at the same time.
c. Media and Television: The Foundation has been deeply engaged in spreading the mission of peace through soccer since early 2003. It has helped to produce television shows and developed multi-media campaigns, even in challenging environments such as Syria and Israel-Palestine. By utilizing youth soccer as its primary tool for spreading the mission, the Foundation has succeeded in many areas and on multiple levels. Its popular television show, “The Soccer Academy,” has aired in myriad cities around the world.
d. Volunteer Missions: The Foundation began conducting free youth soccer clinics in the developing world in 2006. From the Middle Eastern country of Jordan to the Central American nation of Belize, the Foundation has been deeply involved in delivering its message on soccer fields around the world. In 2020 and 2021, the Foundation expects to lead “soccer peace missions” to Mali, Kenya, and Haiti.
e. International Soccer Fields of Peace: The Foundation is in the process of raising money to establish the very first “International Soccer Fields of Peace” in the State of Kansas. Located in the middle of the United States, metro Kansas City has become a nationally renowned hotbed for youth soccer. The area is rife with youth clubs and teams, and the Kansas City Metroplex now45 hosts some of the most notable youth soccer tournaments in the Americas, including the youth national tournaments at the Overland Park Soccer Complex in Overland Park, Kansas. The International Soccer Fields of Peace would be used to host summer and winter tournaments, as well as to stage clinics and academies that spread the message of peace through soccer. These will become the very first international soccer fields of peace that are dedicated exclusively to spreading peace through soccer.
Media, TV and Cross Marketing
Needless to say, the Foundation has a distinct advantage: television and multi-media. Having an46 affiliation with The Soccer Academy Television Show, the Foundation is guaranteed youth soccer viewership on a weekly basis. This, in turns, helps to drive traffic to the Foundation’s website, as well as to increase exposure for the Foundation and its mission on a global scale. This far exceeds the exposure that most other foundations and organizations can develop and/or afford.